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Privacy & Terms
An intent audience is a group of people identified by their real online research behavior — not demographics or job titles, but what they're actively reading, comparing, and searching for right now.
Instead of knowing "some company is researching your product," you know which specific person is doing the research — their name, title, and what topics they're exploring.
Intent data is gathered from millions of websites and content platforms — capturing research that happens before a buyer ever lands on your website.
Only 5–10% of your market is actively buying at any given time. Intent audiences identify that window so you reach people when they're ready.
Each person gets a 0–100 score based on how abnormal their research behavior is compared to their own baseline — not the general population.
Most small businesses rely on job-title targeting or spray-and-pray campaigns. Intent audiences change the math entirely.
In five straightforward steps, raw web activity becomes a prioritized list of real buyers ready for your team to act on.
Set your ideal customer profile, target titles, and topics that signal buying intent for your product.
AI analyzes 35B daily intent signals across 26K+ topics — content reads, searches, comparison pages — across the open web.
Each signal is matched to a verified individual. You get a real name, role, and company — not an anonymous IP address.
Each person gets a 0–100 precision score plus a trend direction: ↑ rising · ↓ fading · → steady.
Trigger email sequences, digital ads, direct mail, or a sales call — all informed by what that specific person is researching.
The intent score measures how unusual this person's behavior is compared to their own normal. A score of 85 means they're doing something they almost never do.
This person is doing something highly abnormal for them. Prioritize for immediate outreach — these are your hottest leads.
Research is above their normal baseline — good for nurture campaigns and educational content rather than hard sales.
Their behavior is at or below normal. Save your budget. Focus on brand awareness so you're top-of-mind when their score rises.
An alert fires the moment someone researches a topic they've never engaged with before — giving you first-mover advantage.
Intent audiences aren't just for enterprise sales teams. Here's how businesses like yours are using them today.
Set up intent audiences around "small business bookkeeping" or "tax planning for LLCs." Get notified when local decision-makers start researching those topics.
Build an audience of people researching competitor names. When someone's score spikes on "alternatives to [competitor]," your team has a perfect outreach moment.
Track intent around product categories you supply. Know when a purchasing manager is researching your equipment — weeks before a formal request for quote.
Monitor intent around talent acquisition software and HR topics. Companies researching these are likely about to start hiring.
Watch for businesses researching digital advertising, SEO, or website redesigns. A rising intent score on "marketing agency" is worth a targeted outreach campaign.
Track intent signals around office space searches and lease negotiations. Reach companies showing early signals before they hire a broker.
Free proof of value. No commitment. Works with your existing stack.
We've been helping companies express themselves digitally for more than 20 years.
We are where you are.
Privacy & Terms