Intent Audiences let you target real people who are actively researching what you sell — right now.
An Intent Audience is a group of people identified by their real online research behavior — not demographics or job titles, but what they're actively reading, comparing, and searching for right now.
Intent data is gathered from millions of websites and content platforms — capturing research that happens before a buyer ever lands on your website.
Each person gets a 0–100 score based on how abnormal their research behavior is compared to their own baseline — not the general population.
Only 5–10% of your market is actively buying at any given time. Intent Audiences identify that window so you reach people when they're ready.
Instead of knowing "some company is researching your product," you know which specific person is doing the research — their name, title, and what topics they're exploring.
The four inputs above flow into a single audience — scored, identified, and continuously refreshed for outreach.
In five straightforward steps, raw web activity becomes a prioritized list of real buyers ready for your team to act on.
Set your ideal customer profile, target titles, and topics that signal buying intent for your product.
AI analyzes 35B daily intent signals across 26K+ topics — content reads, searches, comparison pages — across the open web.
Each signal is matched to a verified individual. You get a real name, role, and company — not an anonymous IP address.
Each person gets a 0–100 precision score plus a trend direction: ↑ rising · ↓ fading · → steady.
Push the live audience into outreach. Two paths from here ↓
Push the audience straight into a paid-media activation. Reach scored buyers across the channels they're already on — display, CTV, mobile, native, and more.
Already have email automation, a CRM, or a sales team? Hand the scored audience to the channels you're already running — your tools, your workflow.
The intent score measures how unusual this person's behavior is compared to their own normal. A score of 85 means they're doing something they almost never do.
This person is doing something highly abnormal for them. Prioritize for immediate outreach — these are your hottest leads.
Research is above their normal baseline — good for nurture campaigns and educational content rather than hard sales.
Their behavior is at or below normal. Save your budget. Focus on brand awareness so you're top-of-mind when their score rises.
An alert fires the moment someone researches a topic they've never engaged with before — giving you first-mover advantage.
Four real-world samples — different industries, same underlying mechanic: scored people actively researching what you sell.
Intent Audiences aren't just for enterprise sales teams. Here's how businesses like yours are using them today.
Watch for businesses researching digital advertising, SEO, or website redesigns. A rising intent score on "marketing agency" is worth a targeted outreach campaign.
Track intent signals around home searches, mortgage rates, and neighborhood research. Reach buyers and sellers showing early signals before they contact another agent.
Monitor intent around travel destinations, hotel comparisons, and event venue searches. Reach corporate travel planners and event organizers actively researching your market.
Track intent around mortgage rates, home affordability, and refinancing topics. Identify people actively researching loans weeks before they submit an application anywhere.
Set up Intent Audiences around "small business bookkeeping" or "tax planning for LLCs." Get notified when local decision-makers start researching those topics.
Build an audience of people researching competitor names. When someone's score spikes on "alternatives to [competitor]," your team has a perfect outreach moment.
Track intent around product categories you supply. Know when a purchasing manager is researching your equipment — weeks before a formal request for quote.
Monitor intent around talent acquisition software and HR topics. Companies researching these are likely about to start hiring.
Same audience. Same budget. Wildly different results. Which one are you running?
Pricing scales with the size of your in-market audience. Knowing it gets you straight to the right plan. If you don't, we'll help you scope it in 15 minutes.
Pay only for the buyers actively researching your category — not the entire database. Unused signals roll over to the next month — usable for up to 60 days from the month of purchase.
Walk through our 4-section audience builder — topic & keywords, personal filters, work filters, and your scale. We'll spec your custom audience and send a quote within 2–3 business days. Or skip the wait and book a 15-minute call.
The natural next step after building your Intent Audience is activating it across every channel your buyers actually use — display, CTV, mobile, native, programmatic email. That's where Omnichannel Ads picks up.
Building the audience is the easy half. The hard half is getting that audience in front of the right people across the channels they actually use — without fragmenting your spend, your message, or your measurement.
OmnichannelAds.net takes your scored Intent Audience and activates it as one coordinated buy across display, CTV, mobile, native, and programmatic email — one audience, one frequency budget, one measurement framework.
IntentAudiences and OmniChannelAds are two pieces of a bigger system. Add the identity-resolution and buyer-journey tools below — bundled two-for-one right now.
Right now, subscribe to either ID-Resolution.com or BuyerJourney.net and the other one comes bundled in at zero additional cost — for the life of your subscription. The full identity-resolution + buyer-journey-mapping stack Fortune 500 teams pay six figures for, two-for-one.
Match anonymous web traffic back to known people. Turn the unknown visitors you're already paying for into addressable prospects you can act on directly. Subscribe and BuyerJourney.net comes free.
→ + ID-Resolution FREESee every touchpoint a buyer hits before they convert. Track the full journey from first anonymous signal all the way to closed revenue. Subscribe and ID-Resolution.com comes free.
→Free proof of value. No commitment. Works with your existing stack.
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